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Feedback Please

I was in an online meeting today hosted by a successful mompreneur. When she asked me what my business is, I said: "I sell tees for coupon queens and frugalistas and the direction I'm going in is to show how being frugal and green go..." I got cut off - not in a rude way - and asked to back up and give my "one minute elevator pitch". I fumbled terribly and then was told that she couldn't understand my purpose looking at my website. I was so taken aback by all of this.

So, I would love to get some feedback on what is unclear about my website. I was under the impression that it's very straightforward. I mean, it's a tee. I didn't think it was that complicated, however, I do name my target audience a few times on the home page. I don' think I would have sold any if the intent were unclear and no one has ever mentioned anything like this. Even the tee is straightforward--you know who it's for and the message being conveyed.

I understand that one tee doesn't say much regarding future plans, but I have this info on the FAQ and the site's blog.

Any comments would be greatly appreciated--and don't worry about hurting my feelings. ;)

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Comment by Jacky Gamble on April 21, 2009 at 7:02pm
Don't let her response get you down! I think you are selling a great product, and like I've told you before, I can't wait to see what you have in store for the future! If she doesn't get it, that's on her. It's NOT a reflection of you! :)
Comment by Terri on April 21, 2009 at 6:24pm
Single Rose, I can get with that. However, she went to my site and said that it wasn't clear what my purpose is. Huh? I forgot to mention that she asked me if there was a market for my tees. Again, huh? It's a t-shirt. everyone wears them and you either like or you don't.

Perhaps you're right as well, Jacky.

Next time, I will simply say I sell t-shirts online.

Thanx for responding ladies.
Comment by Jacky Gamble on April 21, 2009 at 5:37pm
Perhaps because you mentioned showing others how to be frugal & green, but your website doesn't have this (at least not at the moment)? It is very straight forward in regards to selling a tee shirt, no doubt about that!
Comment by Tammy Jones on April 21, 2009 at 5:11pm
Just off the top of my head, I wonder if it would have been less confusing to her if you would have simply said, "I sell t-shirts online." ??

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