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Marketing Plan: Why All Small Businesses Need One
A great post I came across.
Recently, I offered a marketing plan review as a door prize for a local business group. When I approached the winner to exchange information, she whispered that she didn’t have a written one; she had it stored in her head. She then asked it a marketing plan was even necessary.
Should Your Small Business Have A Marketing Plan?
Absolutely! In fact, as a small business consultant, I’ve encountered numerous clients who repeatedly make the same mistake… failing to have a plan ‘business or marketing’ in place.
In a recent survey, I asked 200 respondents, ‘of the many issues facing their businesses, what common road blocks hindered their business growth.’ An overwhelming 32% said ‘No Marketing Plan’ was a potential reason for lack of sales and growth.
Read full post here.
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