WELCOME to A Mom Entrepreneur!!
Achieving your goals just got easier.
A Mom Entrepreneur is a place where YOU will:


o Build relationships with like minded women
o Increase your expertise
o Share best practices
o Locate vendors, employees, customers and mentors

 

Skechers Shape ups for girls seriously?

I don't watch Saturday morning cartoons much any more since girls have grown.  But I had the television on this morning when a commercial for skechers shape ups came on.  It caught my attention because I like the brand.  My attitude turned immediately from interest to disgust.   The commercial featured cartoon girls, all of which are tall and skinny.  This disturbs me to my core.  It's hard enough on young girls struggling with self esteem who continually feel the pressure to fit in and be perfect and behave in all these ways and look a certain way.

 

Photoshopped magazine models and cartoon images of skinny girls are telling our daughters if they don't look like those images, then they are not good enough.

 

Some of the commercials song lyrics are: "She's got the height, she's got the bounce - she's looking good"

 

Shame on you skechers.  I'm switching brands.

 

If you're a mom or grandmother of a young girl I highly recommend Mary Pipher's "Reviving Ophelia, saving the selves of adolescent girls."  


Throughout the book, Dr. Pipher describes adolescent girls as fragile young trees swaying in the onslaught of an ominous storm or hurricane. Indeed, the first chapter is entitled, "Saplings in the Storm". The storm threatening the girls represents the weight of popular culture as it tries to force them to become less than their true selves. The girls' families are the root systems that will either hold the girls steady or contribute to their decay. Parents represent the girls' shelter from the storm.


Views: 49

Tags: ophelia, skechers

Comment

You need to be a member of a Mom Entrepreneur to add comments!

Join a Mom Entrepreneur

Comment by Michele Paiva on May 12, 2011 at 5:28pm

Hi Bonnie! I want to warn you to read the book first... I am "hard" on pity with victimizing attitudes and I do use some choice words... I did let my daughter read it (encouraged) but I do realize that it may not be right for every teen. I want to be upfront about it! However, It IS a good read (if I may say so myself) and all about empowerment. I put a lot of effort into it and I was 40 pounds heavier, diagnosed with both a thyroid issue AND fibromyalgia.. so I've been there...

You are so right about the fashion industry.. they dictate and try to push their views... the styles change because if they did not no one would be making money....

Comment by Bonnie Marilyn Green on May 12, 2011 at 5:25pm
Self worth comes from within a person.I think for myself and I make my choices, I don`t need the garment industry to tell me what`s in..what`s not. What`s in is self acceptance. I`m so glad I`m over the approval seeking thinking. It`s freeing. I`m disgusted with fashion designers and buyers stocking the stores with sexualizing female children. There are quality clothes that are classics made by Lands End, that`s one brand I buy. A female human being is not just anatomical parts..she is a complete person. I find the way to effect the clothes choices is to choose not to be a part of their lies, and learning how to sew.
Comment by Michele Paiva on May 12, 2011 at 8:28am

I am a wellness professional and author and I can tell you that everyone is looking for that quick fix. Honestly, how many people who purchase sneakers are actually working out? 

When you think of the sheer design of this shoe, it is dangerous TO work out in and in looking at children's activity (or my hope is what their activity should be) this is a dangerous shoe for their growth plates and support. 
I owned a adult & children's arts and fitness studio for years- over 20 years- and can tell you that every time a child has a growth spurt that their balance and ability to stabilize is compromised. So, to introduce a product that is creating more imbalance is simply unethical.
It's also quite sexist to focus on a female youth. 
In addition, the idea of the shoe is to "shape" legs and backside. Does a six or nine year old need a tighter tush for sexual attention? What is this message and how is this ethical?

The only way to truly get fit is to do remedy control in diet and exercise OR to heal ones metabolism as in my program in "Fattitude: Lose your F in Attitude" which is a program for full body/mind/spirit well being. Being overweight is not just about eating too much, it's about neuroplasticity & it is about psychological issues as well.

This shoe is only a solution for unethical pockets to be lined. 

Michele Paiva

www.loseyourfinattitude.com

Comment by Bonnie Marilyn Green on May 10, 2011 at 7:26pm
I am tired of the fashion industry thinking they dictate what women will wear. I decide what I will wear, and I don`t feed the beast by spending money on their merchandise. I`m going to buy this book for my adolscent grand-daughter. Thank you.

© 2013   Created by Laina Turner.

Badges  |  Report an Issue  |  Terms of Service