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I don't watch Saturday morning cartoons much any more since girls have grown. But I had the television on this morning when a commercial for skechers shape ups came on. It caught my attention because I like the brand. My attitude turned immediately from interest to disgust. The commercial featured cartoon girls, all of which are tall and skinny. This disturbs me to my core. It's hard enough on young girls struggling with self esteem who continually feel the pressure to fit in and be perfect and behave in all these ways and look a certain way.
Photoshopped magazine models and cartoon images of skinny girls are telling our daughters if they don't look like those images, then they are not good enough.
Some of the commercials song lyrics are: "She's got the height, she's got the bounce - she's looking good"
Shame on you skechers. I'm switching brands.
If you're a mom or grandmother of a young girl I highly recommend Mary Pipher's "Reviving Ophelia, saving the selves of adolescent girls."
Throughout the book, Dr. Pipher describes adolescent girls as fragile young trees swaying in the onslaught of an ominous storm or hurricane. Indeed, the first chapter is entitled, "Saplings in the Storm". The storm threatening the girls represents the weight of popular culture as it tries to force them to become less than their true selves. The girls' families are the root systems that will either hold the girls steady or contribute to their decay. Parents represent the girls' shelter from the storm.